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ASBS AI Bootcamp : Demystify Artificial Intelligence

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Duration

6 Weeks 

Mode

(online – Self Paced)

Level

Beginner to Intermediate

Introduction to AI & Why It Matters

Theme : From Buzzword to Business Value

Topics :

  • What is AI? History & evolution
  • Types of AI : Narrow vs. General vs. Super AI
  • Current real-world use cases (ChatGPT, Google, Tesla)

Activity :

  • "AI in My Daily Life" group brainstorm
  • AI Mythbusters quiz

Guest Expert : Prof. Leon Burri, AI Ethicist and Futurist

Machine Learning Made Simple

Theme : How Machines Learn – Without Coding

Topics :

  • Basics of ML : Supervised, Unsupervised, Reinforcement
  • Real-world examples : Netflix, Spotify, Amazon
  • Demo : Train your own image classifier (using Teachable Machine)

Activity :

  • “Teach the AI” hands-on demo
  • Group ML model challenge

AI Tools You Can Use Today

Theme : No-Code AI for Business & Productivity

Topics :

  • Using ChatGPT, DALL·E, Notion AI, Canva AI
  • Tools for writing, ideation, marketing, research
  • Prompt engineering basics (write better prompts, get better output)

Activity :

  • AI productivity challenge : Who can write the best campaign using AI?
  • Prompt Battle!
Guest Expert : Alex Richter, Prompt Engineer & Automation Consultant.

Data, Ethics & The Dark Side of AI

Theme : Power, Responsibility & Privacy in AI

Topics :

  • Where does AI get data from?
  • Bias in algorithms
  • Deepfakes, misinformation, ethical dilemmas

Activity :

  • AI Ethics Debate
  • Spot the Deepfake exercise

AI in Business & Strategy

Theme : How to Leverage AI in Companies.

Topics :

  • AI applications in finance, marketing, HR, operations
  • AI & startups – how to pitch with AI
  • Build an AI adoption plan

Activity :

  • AI Business Model Canvas
  • Group “AI for My Business” challenge

Guest Expert : Sven Keller, AI Strategy Consultant, IBM Zurich.

Demo Day & Certification

Theme : Show What You’ve Learned

Activities :

  • Teams present AI-powered business solutions
  • Feedback from ASBS faculty + guest panel
  • Graduation Ceremony : Certificates, Group Photos, Networking

Bonus :

  • LinkedIn-ready digital certificate
  • Optional access to AI Tools Directory & Templates
  • Invitation to ASBS AI Innovation Club

Potential Partners & Collaborators :

  • Swiss Cognitive – The Global AI Hub
  • AI Business School (Switzerland)
  • ETH AI Center
  • Women in AI Switzerland
  • Google for Startups
  • Swiss Data Science Center

What Participants Get :

  • AI Toolkit with tools, templates, and resources
  • 6 hands-on AI experiences (no code!)
  • Certificate of Completion (endorsed by ASBS)
  • Real project to showcase on LinkedIn or in job interviews
  • Network with AI professionals & innovators

Marketing Hooks :

  • “Don’t Get Replaced by AI – Learn to Use It”
  • “AI for the Rest of Us – No Coding Needed”
  • “Your Career + AI = Future-Ready”
  • “Build, Play, and Think with AI – in Just 6 Days”
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